Cliff Bernstein

The Origin of Destinations

Did you ever wonder how the biggest destinations in the world got on the map? Are these destinations a product of masterplanning or the result of backpackers who discovered hidden gems in their quest to find new experiences? This is an exploration on how non-locals (read foreigners) can be an instrumental part in creating an appeal for visitors to a destination while striving to preserve the local essence.

About Cliff

Cliff has lived, studied and worked in Japan for over 20 years, almost matching the amount of time spent in his home of New York. After being sidetracked by dalliances in law and finance, he found an outlet for his passion for the outdoors, great cuisine and snow sports when he acquired an established inn in Niseko in 2008. He studied Government at Dartmouth College, where he also worked on the ski patrol and spent a winter as a ski instructor in Aspen, Colorado prior to following his curiosity to Japan with a snowboard in hand. He has come almost full circle as the proprietor of the Niseko Freedom Inn. As an avid traveler, Cliff has experienced a full range of destinations, from outback backpacker to cosmopolitan luxury and enjoys the challenge of channeling his personal observations into the remarkable growth of Niseko as Japan’s first truly global resort.


This independent TEDx event is operated under license from TED. Organized by Craft House and Celebrating Life

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